Technical SEO Course | PQ Global

A website may contain excellent content but still struggle to appear in search results if search engines cannot access or understand its pages. Technical SEO helps identify and resolve these underlying problems.

PQ Global’s Technical SEO Course explores how websites communicate with search engines. You will investigate crawling and indexing, examine common technical errors and learn how to assess a website’s technical health.

Course Duration: 3 Weeks

The course takes three weeks to complete. Each week builds your understanding through technical concepts, guided investigation and practical tasks.

• Week 1: Explore how search engines discover pages, follow links and index website content. Study robots.txt, XML sitemaps, crawlability and indexing issues.
• Week 2: Investigate redirects, broken links, duplicate URLs, canonical tags, HTTPS and mobile performance. Learn how these issues can affect search engine access and website usability.
• Week 3: Examine Core Web Vitals, structured data and technical audit reports. Practise identifying problems, assessing their importance and recommending solutions.

What Happens When a Search Engine Visits a Website?

Search engines use automated crawlers to discover web pages. They then process information to decide whether pages can be indexed and shown in search results.

Technical SEO examines the conditions that support this process. For example, a blocked page may not be crawled as intended, while duplicate URLs can create confusion about which version should appear in search results.

Understanding these issues helps you investigate problems instead of relying on guesswork.

Investigate These Technical SEO Areas

The course explores the technical elements that influence how websites operate and appear in search results:

• Crawlability and Indexing: Understand how search engines discover and process pages.
• Robots.txt and XML Sitemaps: Explore how websites guide crawlers and communicate important URLs.
• Redirects and Broken Links: Identify routing errors and links that lead to missing pages.
• Duplicate Content and Canonical Tags: Understand how to indicate preferred versions of similar pages.
• Website Speed and Core Web Vitals: Examine loading performance, responsiveness and visual stability.
• Mobile Usability and HTTPS: Review accessibility across devices and secure connections.
• Structured Data: Learn how schema markup helps search engines interpret specific page information.
• Technical Audits: Use available tools to identify issues and organise corrective actions.

Learn Through Technical Investigation

Rather than focusing only on definitions, you will work through website scenarios. You might investigate why a page is missing from search results, review a sitemap for potential problems or examine a report showing broken links.

These exercises help you connect technical findings with practical recommendations. You will also learn to prioritise issues based on their likely impact and the effort needed to address them.

Who Is This Course For?

This course suits aspiring SEO specialists, digital marketers, website administrators, web developers and students who want to understand the technical side of search optimisation. It is also suitable for educational institutions and training providers delivering digital marketing programmes.

You do not need to be an experienced developer. Basic familiarity with websites will help, but the course introduces the main concepts step by step.

What You Will Be Able to Do

By the end of the course, you should be able to explain crawling and indexing, recognise common technical SEO problems, interpret basic audit findings and recommend suitable improvements. You will also understand when a technical issue may require support from a web developer.

Build Your Technical SEO Knowledge with PQ Global

Develop practical knowledge of website diagnostics and search engine accessibility with PQ Global. Contact us to explore course materials, tailored learning resources and partnership opportunities for your organisation.